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Jollibee has been around for 35 years and it’s pretty hard to deny its cultural significance. Today, it’s the indisputably #1 fast food chain in the Philippines, and has touched the lives of children, teens, and adults alike.

Many among us probably have fond memories of our time in Jollibee. We know we have tons of those. Here are 8 heart-warming commercials that show how Jollibee has indeed become an indelible part of the lives of the Filipino family.

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This 1998 ad makes you realize just how deeply-ingrained Jollibee has become in our sense of identity. Jollibee is always present in the life of a Pinoy family, wherever we go, no matter what age.

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It takes very little to put a smile in a child’s face. Through this ad, Jollibee’s Maaga Ang Pasko toy drive shows just how important an old toy can be in the life of children who need it the most—your former bedside companion can just be their new best friend.

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No other food chain knows, loves and grows with the Pinoy family the way Jollibee does. The 35th anniversary ad shows how Jollibee can be second home for every member of the family—from bunso to lolo and lola.

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“At sa una kong sweldo, Jollibee tayong lahat!” These are definitely memorable words that a lot of us have said to our own families at some point, long before our first actual salary. And because Jollibee is where the Pinoy family’s heart is, sometimes it’s the best way to say “thank you” to our loved ones.

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Wherever you are, as long as there’s Jollibee, it’s easy to feel at home—especially if your family goes all the way to your workplace just to deliver your langhap sarap favorites.

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We tend to look at the brighter side of life as much as we can because we know we all have something to be grateful for, big or small. And this ad shows just that as a mother—and her young child—remembers to give thanks for her family’s blessings.

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“Iba talaga ‘pag kumpleto ang pamilya.” We all know how important to be with your family is, especially during the holiday season. “Noel” reminds us all about that. And about how we’re actually one big family as Pinoys. Especially if you’re in Jollibee.

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Who can forget Jennifer? This classic Jollibee ad from the ‘80s was the epitome of the Gen Y’s growing up years. Jollibee was, and still is, the cure for every booboo, and the reward for every achievement, however small.

Most Gen Y kids have their own children now and are probably tearing up at this moment realizing how they’ve become their parents—in a very Pinoy, langhap sarap way.

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What are your favorite Jollibee commercials? Check out this link and like their Facebook page to see more.

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